Silicon Valley Community Foundation gives $250,000 to aid Census count

The Silicon Valley Community Foundation said Tuesday it has committed $250,000 to outreach efforts to ensure a complete count of all people in the region during the upcoming 2010 Census.

The community foundation has awarded a series of small grants to nonprofit organizations conducting outreach in hard to count census tracts and is planning a billboard campaign to highlight the importance of being counted.

Every 10 years, the United States Constitution requires a population count of all residents, both citizens and non-citizens, to apportion seats in the House of Representatives and determine the distribution of more than $400 billion in federal funds each year. That money is used by local communities in all states for health, education, social services, transportation, and other programs.

“For every person not counted, our region will lose more than $11,500 in federal funding in the next decade,” said Emmett D. Carson, CEO and president of the community foundation. “Our state is facing a massive budget deficit. The recession has created greater demand for social services. We cannot afford to have anything less than a complete count.”

Eighteen nonprofit organizations in San Mateo and Santa Clara counties have received grants of about $10,000 for outreach from the community foundation, which has created a collaborative funding pool dedicated to regional census outreach. So far, the City of San Jose, the County of Santa Clara, other funders and individuals have contributed to the fund and additional regional government contributions are anticipated.

“There is more work and less money available to do it,” said grantmaking director Manuel J. Santamaria. “By creating a collaborative pool, we hope to serve as a catalyst for more regional coordination and as a center of information about best practices. It is more important than ever that we not duplicate efforts and reach as many people as possible in this year’s Census.”

The community foundation, in partnership with the U.S. Census Bureau, has hosted workshops to provide nonprofit organizations with additional assistance and information. Earlier this month, the community foundation hosted a training for more than 100 people working at outreach organizations.

The community foundation awarded grants for census outreach to the following organizations: Asian Americans for Community Involvement, the Asian American Center of Santa Clara County, California Alliance of African American Educators, Catholic Charities of Santa Clara County, the Child Care Coordinating Council of San Mateo County, International Children’s Assistance Network, the Multicultural Institute, North Peninsula Neighborhood Services Center, Nuestra Casa, One East Palo Alto, Peninsula Clergy Network, Peninsula Conflict Resolution, Puente de la Costa Sur, Samaritan House, Silicon Valley De-Bug, SIREN, Somos Mayfair and the South San Francisco Community Learning Center.

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Videos Resources

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Census Commercial- DOORS- Khmer

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The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Mandarin

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The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Vietnamese

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Hinglish

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Korean

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

What's important today

  1. *** Rep. Mike Honda (D-Calif.) talks about how California will lose funding due to low census response rates.
  2. *** The percentage of households that have mailed back their Census forms could top the 2000 response rate — a major accomplishment in the face of growing suspicion of government, swelling population and increased diversity.
  3. *** Engage Her, a national organization that educates and activates multicultural communities for leadership roles and civic engagement, is offering an iPod Touch as a prize asking people to Text "FREECENSUS" to...
  4. *** When she fills out her 2010 Census form this week, Mei-Ling Malone is looking forward to answering Question #9 ― “the race question.” She’s adamant about documenting her multiracial background. Malone, who studied multiracial politics at UC Irvine and is now pursuing a doctorate at UCLA, has an African-American father and a Taiwanese mother. For Malone, 26, this is her first opportunity to respond to a census and possibly provide a different answer to the race question than what her parents may have noted for her 10 years ago
  5. *** With Census Day, April 1, rapidly approaching, AAJC is pleased with Homeland Security Secretary Janet Napolitano’s recent promise that immigration enforcement will not hinder Census 2010. And for her commitment to maintaining the integrity of the information it collects.
  6. *** A massive outreach effort is underway in Chinatown to inform residents about the importance of filling out the 2010 U.S. Census form. NY1's Rebecca Spitz filed the following report.
  7. *** Call our Telephone Questionnaire Assistance Center or visit our Questionnaire Assistance Center and Be Counted sites. Download a Language Assistance Guide.
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