Show Fastest-Growing Fla. Minority

Show Fastest-Growing Fla. Minority

By QUAN CAO


Published: Thursday, April 22, 2010 at 12:05 a.m.


One of the nation's most diverse ethnic groups, our population contains the influence of more than 30 national origins and 15 different cultural groups. According to 2000 U.S. Census data, we were the fastest growing minority group in Florida. Our buying power outpaces the growth of all recent immigrant groups.

We are what the U.S. Census defines as Asian-Americans and Native Hawaiian and Other Pacific Islanders.

In my time volunteering and working with the 2010 Sunshine Census, and as a Vietnamese-American myself, I have met other passionate Asian-American and NHOPI Floridians who are consistently surprised at the general public's lack of awareness of our demographics. Most Floridians do not know our demographic is highly educated, affluent and influential.

According to the 2000 census, 35 percent of our citizens have a household income of $75,000 or more. Nationwide, we outspend the entire state of New Jersey - the seventh most populous state in America - in everyday expenses by $41 billion. Talk about serious buying power. Furthermore, 43 percent of our population has a college degree.

Florida's 41,258 Asian-American and NHOPI-owned businesses brought in $11.2 billion and employed more than 91,000 people in 2002. It is clear we are a growing economic powerhouse in the Sunshine State. Florida also ranks fourth among the top 10 states with the greatest number of Asian-American and NHOPI women-owned businesses, which account for $49.1 billion in nationwide sales.

To accommodate this growth, the U.S. government is shaping its materials to meet the needs of our community. The 2010 census marks the first time our population has been appropriately accommodated with all our complex linguistic needs.

Spanning 12 different languages and cultural nuances, new census materials are written by us and for us in messages that truly resonate the overall goals of this national campaign.

Our forefathers' motto E Pluribus Unum says it best - "Out of many, one." The 2010 census is truly about access and diversity. More importantly, it is the accuracy of the data that allows government to truly serve the people of the nation. It is not one single group trying to outpace any other in a competitive and self-centered fashion. It is one for all, and all for one. We may be "hyphenated Americans" but we are all Americans, speaking multiple languages, sharing many cultures, many religions, many lifestyles. We are the American mosaic.

We all now have a realistic chance to paint a more precise portrait of our demographics by participating in the census. If you mail back your form by April 19, a census taker will not visit you household during the door-to-door enumeration. If you would like more information, visit www.sunshinecensus2010.com or www.2010census.gov.

[ Quan Cao of Boca Raton is a professor at Florida Atlantic University, and is the first Vietnamese-American scholar in the United States trained in both linguistics and cross-cultural counseling.]

This story appeared in print on page A11 Copyright © 2010 TheLedger.com — All rights reserved. Restricted use only.

Videos Resources

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Census Commercial- DOORS- Khmer

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The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Mandarin

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Vietnamese

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Hinglish

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Korean

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

What's important today

  1. *** Rep. Mike Honda (D-Calif.) talks about how California will lose funding due to low census response rates.
  2. *** The percentage of households that have mailed back their Census forms could top the 2000 response rate — a major accomplishment in the face of growing suspicion of government, swelling population and increased diversity.
  3. *** Engage Her, a national organization that educates and activates multicultural communities for leadership roles and civic engagement, is offering an iPod Touch as a prize asking people to Text "FREECENSUS" to...
  4. *** When she fills out her 2010 Census form this week, Mei-Ling Malone is looking forward to answering Question #9 ― “the race question.” She’s adamant about documenting her multiracial background. Malone, who studied multiracial politics at UC Irvine and is now pursuing a doctorate at UCLA, has an African-American father and a Taiwanese mother. For Malone, 26, this is her first opportunity to respond to a census and possibly provide a different answer to the race question than what her parents may have noted for her 10 years ago
  5. *** With Census Day, April 1, rapidly approaching, AAJC is pleased with Homeland Security Secretary Janet Napolitano’s recent promise that immigration enforcement will not hinder Census 2010. And for her commitment to maintaining the integrity of the information it collects.
  6. *** A massive outreach effort is underway in Chinatown to inform residents about the importance of filling out the 2010 U.S. Census form. NY1's Rebecca Spitz filed the following report.
  7. *** Call our Telephone Questionnaire Assistance Center or visit our Questionnaire Assistance Center and Be Counted sites. Download a Language Assistance Guide.
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