On the Importance of Being Counted

In mid-March, the Census Bureau will mail census forms to the nation’s 134 million households. With 10 questions, the form is one of the shortest in the history of the decennial count, dating back to 1790. But will people fill it out and mail it back? They should.

As civic duties go, filling out the 2010 census will certainly be less demanding than, say, filing a tax return or serving on a jury. Yet, the census has detractors — including several vocal conservative pundits and some Republican lawmakers who depict it as an unwarranted government intrusion. That is a distortion of its history, intent and use.

When the founding fathers established the census in the Constitution, their revolutionary aim was to ensure that the people have a fair voice in their government, by counting everyone and using the results to determine the number of representatives from each state.

The census is also used to allocate federal aid to the states and to draw electoral districts. An accurate count makes sure that federal dollars are distributed fairly and that electoral boundaries reflect the population. If the census is skewed, so are those government functions.

Another baseless criticism of the census is that it is unconstitutional to ask anything beyond the number of people living in a residence. Numerous federal and Supreme Court cases have upheld the constitutionality of collecting additional information in the census, provided it is relevant and necessary to good government.

To that end, questions about age, gender, race, Hispanic ethnicity and homeownership are used to help execute and monitor laws and programs that are targeted to specific groups. That is not to downplay legitimate debate fueled by questions that go beyond who is living where. Counting people by race and ethnicity, for example, is useful for enforcing civil rights laws, like the Voting Rights Act. But it also provokes argument about identity and equality in a diverse society.

The most important thing to know is that, fundamentally, the census is about building and rebuilding a representative democracy where divisive issues can be constructively debated. When your census form arrives, fill it out and send it back. Your country will thank you.

Videos Resources

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Census Commercial- DOORS- Khmer

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The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Mandarin

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The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Vietnamese

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The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Hinglish

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The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Korean

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

What's important today

  1. *** Rep. Mike Honda (D-Calif.) talks about how California will lose funding due to low census response rates.
  2. *** The percentage of households that have mailed back their Census forms could top the 2000 response rate — a major accomplishment in the face of growing suspicion of government, swelling population and increased diversity.
  3. *** Engage Her, a national organization that educates and activates multicultural communities for leadership roles and civic engagement, is offering an iPod Touch as a prize asking people to Text "FREECENSUS" to...
  4. *** When she fills out her 2010 Census form this week, Mei-Ling Malone is looking forward to answering Question #9 ― “the race question.” She’s adamant about documenting her multiracial background. Malone, who studied multiracial politics at UC Irvine and is now pursuing a doctorate at UCLA, has an African-American father and a Taiwanese mother. For Malone, 26, this is her first opportunity to respond to a census and possibly provide a different answer to the race question than what her parents may have noted for her 10 years ago
  5. *** With Census Day, April 1, rapidly approaching, AAJC is pleased with Homeland Security Secretary Janet Napolitano’s recent promise that immigration enforcement will not hinder Census 2010. And for her commitment to maintaining the integrity of the information it collects.
  6. *** A massive outreach effort is underway in Chinatown to inform residents about the importance of filling out the 2010 U.S. Census form. NY1's Rebecca Spitz filed the following report.
  7. *** Call our Telephone Questionnaire Assistance Center or visit our Questionnaire Assistance Center and Be Counted sites. Download a Language Assistance Guide.
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