Census 2010: Outreach Efforts Underway In Chinatown

A massive outreach effort is underway in Chinatown to inform residents about the importance of filling out the 2010 U.S. Census form. NY1's Rebecca Spitz filed the following report.

To view video interview from NY1, click here.

In Chinatown, participation in the 2000 U.S. Census was somewhere between 46 and 60 percent.

"When you get something in the mail and you don’t know what it is and it’s not addressed to you and it’s in a language that you really don’t understand, a lot of times people just put it aside or throw it away," said City Councilwoman Margaret Chin.

Asian Americans for Equality, or AAFE, is hoping for a much higher count this time around. It says the Asian Pacific American community is the fastest growing one in the city and wants the numbers to back that up.

"There's this gap between knowing about the Census and filling it out and mailing back," said Peter Gee of the AAFE.

Using a script, AAFE volunteers have spent hours calling some 20,000 residents of Chinese descent in in Manhattan's Chinatown as well as the Flushing neighborhood of Queens.

"The youth are so important is that they're able to outreach one-on-one and give this 'touch' to community members in the language that they speak," Gee said.

The young volunteers, who are donating their time during spring break to make the calls, say they're doing it because it's important.

"This is a good opportunity to develop our leadership," said one AAFE volunteer.

Since it's a big job, the Asian American Federation is also doing its part by putting up ads on buses, subways and commuter vans.

"I’ve seen a lot of enthusiasm, there’s a lot of interest and desire to participate in the census," said AAF Census Programs Director Howard Shih.

Shih says it's important the community knows and trusts the organizations doing the outreach and education, because they often don't trust the U.S. government

"In fact it says here that immigration status is not asked on the Census form," Shih said.

Hoping that everyone in Chinatown who gets a U.S. Census form fills it out and sends it back, Councilwoman Chin says she is already thinking about how the money could be used.

"We could benefit from more housing, better transportation services, improve the schools, funding for healthcare facilities, so every aspect of our lives are affected by this resource," Chin said.

For more information on the U.S. Census, visit http://2010.census.gov/2010census/.

Videos Resources

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Census Commercial- DOORS- Khmer

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Mandarin

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Vietnamese

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Hinglish

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

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Census Commercial- DOORS- Korean

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

What's important today

  1. *** Rep. Mike Honda (D-Calif.) talks about how California will lose funding due to low census response rates.
  2. *** The percentage of households that have mailed back their Census forms could top the 2000 response rate — a major accomplishment in the face of growing suspicion of government, swelling population and increased diversity.
  3. *** Engage Her, a national organization that educates and activates multicultural communities for leadership roles and civic engagement, is offering an iPod Touch as a prize asking people to Text "FREECENSUS" to...
  4. *** When she fills out her 2010 Census form this week, Mei-Ling Malone is looking forward to answering Question #9 ― “the race question.” She’s adamant about documenting her multiracial background. Malone, who studied multiracial politics at UC Irvine and is now pursuing a doctorate at UCLA, has an African-American father and a Taiwanese mother. For Malone, 26, this is her first opportunity to respond to a census and possibly provide a different answer to the race question than what her parents may have noted for her 10 years ago
  5. *** With Census Day, April 1, rapidly approaching, AAJC is pleased with Homeland Security Secretary Janet Napolitano’s recent promise that immigration enforcement will not hinder Census 2010. And for her commitment to maintaining the integrity of the information it collects.
  6. *** A massive outreach effort is underway in Chinatown to inform residents about the importance of filling out the 2010 U.S. Census form. NY1's Rebecca Spitz filed the following report.
  7. *** Call our Telephone Questionnaire Assistance Center or visit our Questionnaire Assistance Center and Be Counted sites. Download a Language Assistance Guide.
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