2010 Census by the Numbers

2010 Census by the Numbers

Note: This Facts for Features is an update of an issue released March 8. This edition contains new information reflecting the ongoing progress of the census. We have highlighted new information.

WASHINGTON, April 5 /PRNewswire-USNewswire/ -- This year, America conducts its 23rd census. The nation's largest domestic mobilization began in a remote corner of Alaska and will continue throughout the rest of the country -- and in Puerto Rico and the Island Areas (American Samoa, Commonwealth of the Northern Mariana Islands, Guam and the Virgin Islands) -- with the goal of counting every resident once, and only once, and in the right place.

Although the 2010 Census questionnaire is simple and easy to fill out, the census is a massive, complex operation involving millions of forms and hundreds of thousands of census workers. To mark this milestone in the nation's history, the Census Bureau presents some of the amazing numbers involved in counting the nation's estimated 309 million residents. Periodically, throughout the duration of the census, we will update and reissue this Facts for Features.

Funds Allocation and Congressional Apportionment

More than $400 billion

Amount in federal funds distributed each year to states and communities based in part on census population data. http://www.census.gov/prod/2009pubs/govsrr2009-1.pdf

435

Number of seats in the U.S. House of Representatives to be apportioned according to the 2010 Census. Article 1, Section 2 of the U.S. Constitution requires a census once a decade. http://www.archives.gov/exhibits/charters/constitution_transcript.html#1.2.3

2010 Census Questionnaire

10

It takes just 10 minutes for the average household to complete 10 simple questions. The census form is one of the shortest in history, asking households to provide the names of residents and their sex, age and date of birth, race, whether of Hispanic origin, relationship to householder, whether the home is owned or rented and telephone number. We also ask two questions needed to ensure an accurate count and good data quality. Note that the form does not ask about citizenship or legal status, or for anyone's Social Security number.

134 million

Estimated number of housing units the Census Bureau contacts, either by mail or in person, to conduct the 2010 Census. This total includes:

  • More than 120 million - Number of questionnaires delivered by mail to U.S. residential addresses between March 15 and March 17. Residents are asked to fill out the questionnaire and mail it back.
  • 12 million - Number of addresses, mostly in rural areas, where questionnaires were delivered by census takers. In these areas, residents are asked to fill out the questionnaire and mail it back. The delivery operation is complete.
  • 1.5 million - Number of addresses, in areas with seasonal housing and in very remote areas, in which enumerators will visit and fill out the questionnaire at the door, all in one visit. This operation began March 22.

99%

Percentage of the population in housing units that can mail back the questionnaire. Approximately 90 percent received the questionnaire in the mail; another 9 percent received it from a census taker who dropped off the form for the resident to fill out and mail back. About 1 percent of the population are receiving a visit from a census taker who will fill out the resident's answers on the questionnaire at the home. This takes place mainly in the case of those living in areas with seasonal housing and in remote areas like many American Indian areas or the colonias along the border with Mexico. (Those living in group quarters will be enumerated separately from those in housing units.)

52% AND CLIMBING

THE NATIONAL 2010 CENSUS MAIL PARTICIPATION RATE, AS OF APRIL 1, 2010. THIS RATE REPRESENTS THE PERCENTAGE OF FORMS MAILED BACK BY HOUSEHOLDS. IN 2000, THE FINAL MAIL PARTICIPATION RATE WAS 72 PERCENT. UPDATED DAILY, THE 2010 CENSUS WEB SITE SHOWS MAIL PARTICIPATION RATES FOR STATES, COUNTIES, CITIES, MINOR CIVIL DIVISIONS AND CENSUS TRACTS. IT ALSO SHOWS RATES FOR TRIBAL AREAS AS WELL AS MUNICIPIOS IN PUERTO RICO. http://2010.census.gov/2010census/2000map/

360 million

Total number of questionnaires that have been printed. Stacked one on top of another, a pile of these forms would stand about 29 miles high - more than five times higher than Mount Everest. Different operations require variations on the basic questionnaire; the questionnaire used in nonresponse follow-up, for instance, differs from the mail-out/mail-back questionnaire because it is designed for an enumerator to use in interviewing a household.

24/7/7

Printing the mail-out/mail-back questionnaires (those delivered by mail to residential addresses) required one printer using three printing presses, with one running 24 hours a day, seven days a week, for seven months and the other two for 24 hours a day, seven days a week, for about seven weeks.

11.6 million pounds

Collective weight of the paper the questionnaires were printed on. The printing of these questionnaires required 295,259 pounds of ink. The questionnaires printed, which fill nearly 425 tractor-trailers, would circle the globe three times if stretched end to end.

236,000

Estimated number of group quarters facilities, such as dormitories, prisons, convents and nursing homes, where residents are being counted beginning in April. THE FOLLOWING LINK PROVIDES INFORMATION ON RESIDENCE RULES AND RESIDENCE SITUATIONS FOR THE 2010 CENSUS: http://webdev.ssd.census.gov/population/www/cen2010/resid_rules/resid_rules.html

65,000

Estimated number of service locations, such as emergency/transitional shelters, soup kitchens, regularly scheduled mobile food vans and targeted nonsheltered outdoor locations, where people experiencing homelessness were counted March 29 - 31. THE FOLLOWING LINK PROVIDES INFORMATION ON RESIDENCE RULES AND RESIDENCE SITUATIONS FOR THE 2010 CENSUS: http://webdev.ssd.census.gov/population/www/cen2010/resid_rules/resid_rules.html

$1.5 BILLION

ESTIMATED AMOUNT TAXPAYERS WOULD SAVE IF EVERYONE COMPLETED AND MAILED BACK THEIR CENSUS QUESTIONNAIRE. RECEIVING CENSUS FORMS BY MAIL IS MUCH LESS EXPENSIVE AND SAVES TAXPAYERS APPROXIMATELY $85 MILLION FOR EVERY PERCENTAGE POINT INCREASE IN THE NATIONAL MAIL PARTICIPATION RATE.

6

Number of languages that questionnaires are available in: English, Spanish, Chinese, Korean, Russian and Vietnamese. (Translated questionnaires are available only upon request.) In 2000, forms were also available in six languages, with Tagalog, rather than Russian, as one of the options.

59

Number of different languages for which Language Assistance Guides are available. These are documents that provide in-language translations of the English census form and that explain in-language how to complete an English-language census questionnaire and are available online at 2010census.gov. We also have guides available in Braille and in large print. http://2010.census.gov/partners/materials/inlanguage.php

63

NUMBER OF "IT'S EASY" TUTORIAL VIDEOS. THESE VIDEOS, AVAILABLE IN 61 LANGUAGES (INCLUDING AMERICAN SIGN LANGUAGE), PLUS ENGLISH AND SPANISH VERSIONS OF EDITIONS FOR LESBIAN, GAY, BISEXUAL AND TRANSGENDER INDIVIDUALS, PROVIDE A STEP-BY-STEP GUIDE TO FILLING OUT THE CENSUS FORM. COMCAST CORPORATION HAS MADE SEVERAL OF THESE VIDEOS AVAILABLE THROUGH ITS "ON DEMAND" SERVICE. http://2010.census.gov/2010census/language/chinese-simplified.php

13.5 million

Estimated number of bilingual (English/Spanish) questionnaires that have been delivered to housing units in neighborhoods with high concentrations of residents who speak Spanish at home.

$85 million

For each percentage point increase in the 2010 Census mail-back response rate, the estimated amount of taxpayer money the Census Bureau saves by not having to go door to door to count nonresponding households.

$0.42 vs. $57

The cost of obtaining a mailed-back census form (42 cents), compared with the estimated cost of obtaining a household's census responses in person if the household doesn't mail back the form ($57). (Note: Costs may vary depending on the number of households enumerators will have to visit.)

$500 MILLION OR MORE

ESTIMATED TAXPAYER SAVINGS AS A RESULT OF OUR "MULTIPLE CONTACT" MAILING STRATEGY IMPLEMENTATION. CENSUS BUREAU AND RESEARCH AND TESTING IN THE PRIVATE SECTOR BOTH SHOW THAT SENDING AN ADVANCE LETTER, QUESTIONNAIRE, REMINDER CARD AND REPLACEMENT QUESTIONNAIRE INCREASES THE LIKELIHOOD THAT PEOPLE WILL MAIL BACK THEIR QUESTIONNAIRES. FROM OUR PAST RESEARCH, WE ESTIMATE SUCH MULTIPLE CONTACTS FOR THE 2010 CENSUS WILL INCREASE RESPONSE BY 6 TO 12 PERCENTAGE POINTS AND RESULT IN A POTENTIAL SAVINGS OF AT LEAST $500 MILLION.

15

Minimum age a household member must be in order to fill out the census questionnaire.

More than one race

As in the 2000 Census, people answering the census may select more than one racial category to indicate mixed racial heritage. The groups shown in the census race question collapse into the five race groups required by the federal government: white, black or African-American, American Indian and Alaska Native, Asian, and Native Hawaiian and Other Pacific Islander. The questionnaire also provides a choice of "some other race." Tabulations will be available for 63 race categories -- six single race categories and 57 different combinations of two or more races.

March 15-17, 2010

Dates on which most residents received questionnaires in the mail. The questionnaire package also included a cover letter and a return envelope. Residents received an advance letter between March 8 and 10 alerting them to look for their questionnaires and explaining the importance of participating in the census. Between March 22 and 24, they received a reminder card.

April 1, 2010

Since 1930, Census Day has been April 1. Census Day is not the deadline for mailing back the questionnaire. Questionnaires can be mailed back after Census Day. Census Day is simply the reference date we set for people to report their household information. Households can change composition quickly but we ask that they report the composition as it is or is most likely to be on Census Day.

Recruiting and Hiring

3.8 million

Total number of people recruited for 2010 Census operations during fiscal years 2009 and 2010 (as of March 1). This includes almost 1.2 million people recruited for address canvassing last year. Job information is provided at the census jobs Web site http://2010.census.gov/2010censusjobs/.

1.2 million

Number of field positions needed to conduct census operations this year. We are hiring an estimated 870,000 temporary workers to fill these positions - more than the population of Alaska, North Dakota, Vermont or Wyoming. Some people will work on more than one operation. For the large nonresponse follow-up operation, we expect to hire 635,000 people, who may also work on other operations; the number hired may vary depending on the size of the follow-up workload. Everyone we hire must pass an FBI name check and submit two sets of fingerprints for further background checks. They also must pass an employment eligibility verification based on their Social Security Number and other information. At the U.S. Census Bureau, the safety of both our workforce and respondents is our top priority.

Facilities

3

Number of data capture centers that will process 2010 Census questionnaires as they are mailed back by households across the nation. These facilities are in Phoenix, Baltimore and Jeffersonville, Ind. During peak processing, the three centers together can capture and process data from 1.9 million mail-returned forms per day and 1.4 million enumerator forms per day. (The latter category refers to forms for which all the answers to the questions have been recorded by the census taker, rather than by the respondent, during the nonresponse follow-up operation.)

TOLL FREE NUMBER TO CALL TO REACH A TELEPHONE QUESTIONNAIRE ASSISTANCE CENTER OPERATOR. THE LINES ARE OPEN FROM 8 A.M. TO 9 P.M. (LOCAL TIMES) SEVEN DAYS A WEEK THROUGH JULY 30. ASSISTANCE IS ALSO AVAILABLE IN THE OTHER QUESTIONNAIRE LANGUAGES:

  • SPANISH (866) 928-2010
  • RUSSIAN (866) 965-2010
  • KOREAN (866) 955-2010
  • VIETNAMESE (866) 945-2010
  • CHINESE (866) 935-2010

ASSISTANCE IS ALSO AVAILABLE BY CALLING THE FOLLOWING NUMBERS:

  • TDD (TELEPHONE DISPLAY DEVICE FOR THE HEARING IMPAIRED): (866) 783-2010
  • PUERTO RICO (IN ENGLISH): (866) 939-2010
  • PUERTO RICO (IN SPANISH): (866) 929-2010

494

Number of local census offices. Along with the 12 regional census centers, they collectively take up about 3.5 million square feet of office space. Staff working in and from these temporary offices manage address listing field work, conduct local recruiting and visit living quarters to conduct various census operations, such as nonresponse follow-up. http://2010.census.gov/2010censusjobs/how-to-apply/local-office-map.php

About 30,000

Number of questionnaire assistance center sites. These centers provide assistance to those who might have difficulty completing the questionnaire because of language or other barriers. TO FIND THE NEAREST QUESTIONNAIRE ASSISTANCE CENTER, VISIT http://2010.census.gov/2010census/take10map/

About 40,000

Number of "Be Counted" sites, where people who believe they were not counted can obtain an unaddressed questionnaire. About 30,000 of these sites will be in the same convenient locations as the questionnaire assistance centers. TO FIND THE NEAREST BE COUNTED SITE, VISIT http://2010.census.gov/2010census/take10map/

Partnership

223,000

Number of organizations the Census Bureau has formed partnerships with, as of April 1, to help get the message out about the importance of mailing back questionnaires and participating in the census.

10,251

Approximate number of complete count committees, as of April 1. These groups, often named by the highest elected official for that local or state government, spearhead the effort to get the word out in their cities about the importance of the census.

More than 3,000

Number of Census Bureau partnership staff; they have proficiency in 131 different languages. These staff work closely with national and local organizations to support the census. It is critical that they be able to reach all respondents no matter what language the respondents may speak.

$338.5 million

The value of the free space that 2010 Census partners have donated for the Census Bureau to use for training census workers for the in-person follow-up phase of the census.

6,000

APPROXIMATE NUMBER OF LOW-RESPONDING CENSUS TRACTS NATIONWIDE SELECTED FOR THE STAGING OF "MARCH TO THE MAILBOX" ACTIVITIES PROMOTING MAIL PARTICIPATION. LOCAL VOLUNTEERS AND CENSUS PARTNERS WILL PARTICIPATE IN HIGHLY VISIBLE NEIGHBORHOOD EVENTS SUCH AS PARADES, MARCHES, RALLIES AND DISPLAYS AT HIGH-TRAFFIC INTERSECTIONS INTENDED TO INFORM RESIDENTS THAT THEY STILL HAVE TIME TO MAIL BACK THEIR FORMS. THE TARGET DATE FOR THESE EVENTS IS APRIL 10.

Road Tour

13 + 3

Since the start of the year, 13 Portrait of America Road Tour vehicles have been traveling across the nation to educate communities about the 2010 Census and encourage every individual to complete and return their census form. In addition, there are three more that have hit the road more recently. One vehicle is traveling throughout Hawaii and the other two are visiting American Indian areas in Southern California and areas in the mountain time zone.

800

Number of community gatherings, celebrations and sporting events the 13 Road Tour vehicles will be stopping at. Collectively, they will travel for 1,547 days between January and April.

More than 150,000

Number of miles it is expected the Road Tour vehicles will travel collectively. They will be viewed by an estimated 18 million people while in transit.

20 FEET HIGH

THE SIZE OF REPLICAS OF THE 2010 CENSUS FORMS THAT BEGAN TOURING THE NATION ON MARCH 15. THE CENSUS BUREAU'S GIANT 2010 CENSUS FORM TOUR IS PART OF A LARGE-SCALE EFFORT TO ENCOURAGE HOUSEHOLDS TO TAKE 10 MINUTES TO FILL OUT AND MAIL BACK THEIR CENSUS FORMS. THE FORMS ARE ON DISPLAY AT POPULAR PUBLIC SITES IN SEVERAL MAJOR CITIES, SUCH AS TIMES SQUARE IN NEW YORK, UNION STATION IN WASHINGTON AND DALEY PLAZA IN CHICAGO. OTHER CITIES INCLUDE ATLANTA, BOSTON, CHARLOTTE, DALLAS-FORT WORTH, DETROIT, LOS ANGELES, PHOENIX, ST. LOUIS AND SAN FRANCISCO. http://www.census.gov/Press-Release/www/releases/archives/2010_census/014626.html

Paid Advertising

28

Number of languages census advertisements will appear in. This is up from 17 in 2000. The 2010 Census advertising campaign represents the most diverse outreach campaign in U.S. history. No other campaign has gone so deep into the Asian market, with advertising in 13 languages (Chinese-Mandarin, Chinese-Cantonese, Vietnamese, Korean, Hindi, Tagalog, Japanese, Khmer, Hmong, Laotian, Thai, Hindi and Bengali).

$133 million

Cost of the national advertising campaign to boost participation rates in the 2010 Census.

$1

The approximate cost per household that the Census Bureau is spending to motivate people to fill out and mail back their 2010 Census forms.

3

Number of phases for the 2010 Census advertising campaign: awareness (January-February), motivational (March-April) and nonresponse follow-up (May-June).

3

Number of NASCAR Sprint Cup races in which the 2010 Census-sponsored No. 16 Ford Fusion (driven by Greg Biffle) competed: the Kobalt Tools 500 in Atlanta (March 7), the Food City 500 in Bristol, Tenn. (March 21) and the Goody's Fast Relief 500 in Martinsville, Va. (March 29).

"Take 10"

The "Take 10" Challenge Program urges partners, complete count committees and elected officials to better their respective community's 2000 Census mail participation rates. The Census Bureau is posting on its Web site mail participation rates for geographic areas down to the census tract level; these figures will be updated daily through April. In the case of participation rates, communities can compete with other communities and also with their own 2000 Census performance. http://2010.census.gov/2010census/take10map/

$26 billion

AMOUNT IN FEDERAL FUNDING ALLOCATED TO EDUCATIONAL SERVICES AND OTHER PROGRAMS FOCUSED ON CHILDREN BASED ON FUNDING FORMULAS USING CENSUS DATA. TO HELP REDUCE THE UNDERCOUNT OF CHILDREN THAT HAS TAKEN PLACE IN EVERY CENSUS SINCE 1790, THE CENSUS BUREAU HAS LAUNCHED A "CHILDREN COUNT TOO" PUBLIC AWARENESS CAMPAIGN REMINDING PARENTS TO INCLUDE BABIES AND YOUNG CHILDREN ON THEIR 2010 CENSUS FORMS. THE CAMPAIGN, AIMED TOWARD THE 25.5 MILLION CHILDREN AGE 5 AND YOUNGER, FEATURES DORA THE EXPLORER - THE POPULAR CHILDREN'S CHARACTER ON NICKELODEON'S AWARD-WINNING ANIMATED PRESCHOOL SERIES.

Census in Schools

118,000

Number of schools (grades K-12) receiving Census in Schools materials and encouraged to set up a "Census in Schools Week" from January through May to educate approximately 56 million students about the 2010 Census. Census in Schools tries to reach students in all public, charter, private, parochial and tribal schools in the United States, including Puerto Rico, American Samoa, Guam, the Commonwealth of the Northern Mariana Islands and the U.S. Virgin Islands.

Confidentiality

0

Number of organizations with which the Census Bureau shares confidential information. Title 13 of the U.S. Code prohibits the Census Bureau from sharing confidential information with other government agencies, immigration authorities, law enforcement or any other organization. Census Bureau employees take a lifetime oath swearing to keep information confidential. Penalties for violations include up to five years in prison and a $250,000 fine. THE JUSTICE DEPARTMENT CONFIRMED THAT THE PATRIOT ACT DOES NOT OVERRIDE THE CONFIDENTIALITY OF CENSUS RESPONDENT INFORMATION.

72

Number of years individual census records are kept before they are made public by the National Archives and Records Administration (NARA). Shortly after the census is completed, the Census Bureau turns over the images of the questionnaires to NARA, which in turn keeps them secure for the next seven-plus decades. In 2012, individual records from the 1940 Census will be made available to the public for the first time for genealogical research.

100%

PERCENT OF CENSUS BUREAU EMPLOYEES SWORN FOR LIFE TO PROTECT THE PERSONAL INFORMATION OF CENSUS RESPONDENTS. TITLE 13 OF THE UNITED STATES CODE FORBIDS THE DISCLOSURE OR PUBLICATION OF ANY PRIVATE INFORMATION THAT IDENTIFIES AN INDIVIDUAL OR BUSINESS. ANYONE WHO VIOLATES THIS LAW IS SUBJECT TO A FEDERAL PRISON SENTENCE OF UP TO FIVE YEARS, A FINE OF UP TO $250,000, OR BOTH. THE FOLLOWING VIDEO EXPLAINS THIS OATH OF NON-DISCLOSURE AND THE CENSUS BUREAU'S PRIVACY POLICY: http://2010.census.gov/mediacenter/spread-message/safe.php.

UP TO $5,000

THE FINE TO WHICH AN INDIVIDUAL MAY BE SUBJECTED FOR NOT FILLING OUT THEIR CENSUS FORM. THE FEDERAL LAW THAT REQUIRES PARTICIPATION IN THE CENSUS IS TITLE 13, SECTION 221. ALTHOUGH TITLE 13 STATES THAT THE FINE FOR REFUSING TO PARTICIPATE IN THE CENSUS IS $100, THE SENTENCING REFORM ACT OF 1984 (TITLE 18, UNITED STATES CODE, SECTION 3551, ET SEQ.) INCREASED FINES SUCH AS THIS TO A MAXIMUM OF $5,000.

Cost

$14.5 billion

Estimated cost of the 2010 Census, covering fiscal years 2001 through 2013. The total includes the cost of the American Community Survey for each of these years.

Mark your calendar ...

Here is a schedule of major 2010 Census activities:


2010 Census
Calendar
Enumeration of sparsely
January-May, Remote Alaska settled villages before
2010 Enumeration spring thaw
------------ ------------- -----------------------
February- Questionnaire Walk-in centers open to
April 2010 Assistance Centers answer respondent questions
----------- ------------------- ----------------------------
Telephone
February- Questionnaire Toll free lines operating to
July 2010 Assistance answer respondent questions
----------- -------------- -----------------------------
Census takers arrange for
ideal dates/times for the
Feb. 1-March Group Quarters enumeration of residents of
19, 2010 Advance Visit group quarters
------------ --------------- ----------------------------
Census takers deliver census
questionnaires in rural areas
March 1- (9 percent of all housing
April 2, Update/Leave units) for respondents to
2010 Enumeration fill out and mail back
-------- ------------- -----------------------------
Households in Mail-out/Mail-
back areas (about 90% of the
country) receive advance
Advance Letter for letter announcing census
March 8-10 , mailout of questionnaire is coming in
2010 questionnaires the mail
------------ ------------------- ----------------------------
Households in mail-out/mail-
March 15-17, Mail-out back areas receive census
2010 Questionnaires questionnaires in the mail
------------ --------------- ----------------------------
Census takers visit housing
units in very remote areas
(e.g., many Indian
March 22-May Update/Enumerate reservations) and conduct the
29, 2010 Operation census at the door
------------ ----------------- ------------------------------
Postcard sent to remind people
to return their Census
March 22-24 , questionnaires and to thank
2010 Reminder Card them if they already did
------------- ------------- ------------------------------
Census takers conduct the
census enumeration of
shelters for people
March 29- experiencing homelessness,
March 31, Service Based and of other service-based
2010 Enumeration locations
--------- -------------- --------------------------
Reference date for the
information recorded on the
April 1, 2010 Census Day census questionnaire
------------- ---------- ----------------------------


Second questionnaire sent in
some mailout/mailback areas
April 1-10, Replacement to increase mail response
2010 Questionnaire rates
----------- -------------- -----------------------------
ACTIVITIES DESIGNED TO PROMOTE
APRIL 10, RESPONSE IN 6,000 LOW-
2010 MARCH TO THE MAILBOX PARTICIPATING CENSUS TRACTS
----------- -------------------- -------------------------------
April-May Group Quarters Enumeration of group quarters
2010 Enumeration occurs
--------- --------------- -----------------------------
All housing units that do not
return their questionnaire
will be visited by an
May 1-July enumerator, who will conduct
10, 2010 Nonresponse Follow-Up the census at the door
---------- --------------------- ------------------------------
Questionnaires classified as
vacant or delete during the
July -August Vacant and Delete previous operations are re-
2010 Check visited to verify the status
------------ ------------------ -----------------------------
Census Coverage Independent, parallel survey
August- Measurement Person to measure quality of
October 2010 Interview coverage in the census
------------- ------------------- -----------------------------
Delivery of population counts
December 31, Apportionment and apportionment of House
2010 Deadline seats to the President
------------ -------------- ------------------------------
ESTIMATES OF POPULATION SIZE
USING VITAL STATISTICS AS
WELL AS ESTIMATES OF
IMMIGRATION AND EMIGRATION.
MULTIPLE ESTIMATES BASED ON
THIS METHOD WILL BE RELEASED
RELEASE OF AS A TOOL TO EVALUATE THE
DECEMBER 2010 DEMOGRAPHIC ANALYSIS CENSUS.
------------- --------------------- -----------------------------
Date by which the Census
Bureau is required to provide
small-area population counts
to the legislature and
governor of each state for
use in redrawing
congressional and state
March 31, Redistricting Data legislative district
2011 Deadline boundaries
--------- ------------------- ------------------------------
Results published based on the
Census Coverage survey to measure the quality
December 2012 Measurement of census coverage
------------- --------------- ------------------------------


Special Editions of the U.S. Census Bureau's Facts for Features are issued to provide background information for lesser-known observances, anniversaries of historic events and other timely topics in the news.

Editor's note: Facts for Features are customarily released about two months before an observance in order to accommodate magazine production timelines. Questions or comments should be directed to the Census Bureau's Public Information Office: telephone: 301-763-3030; fax: 301-763-3762; or e-mail: pio@census.gov.

SOURCE U.S. Census Bureau

Videos Resources

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Census Commercial- DOORS- Khmer

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

temp

Census Commercial- DOORS- Mandarin

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

temp

Census Commercial- DOORS- Vietnamese

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

temp

Census Commercial- DOORS- Hinglish

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

temp

Census Commercial- DOORS- Korean

Click to View

The NRFU phase, which stands for “Non-Response Follow-Up,” is the last in the Census process and represents the final push to collect Census information. The NRFU campaign encourages households who have not returned their Census form to welcome and cooperate with the Census taker that may knock on their door. Messaging for the NRFU campaign assures all that Census takers are sworn to secrecy and that they are there to help.

What's important today

  1. *** Rep. Mike Honda (D-Calif.) talks about how California will lose funding due to low census response rates.
  2. *** The percentage of households that have mailed back their Census forms could top the 2000 response rate — a major accomplishment in the face of growing suspicion of government, swelling population and increased diversity.
  3. *** Engage Her, a national organization that educates and activates multicultural communities for leadership roles and civic engagement, is offering an iPod Touch as a prize asking people to Text "FREECENSUS" to...
  4. *** When she fills out her 2010 Census form this week, Mei-Ling Malone is looking forward to answering Question #9 ― “the race question.” She’s adamant about documenting her multiracial background. Malone, who studied multiracial politics at UC Irvine and is now pursuing a doctorate at UCLA, has an African-American father and a Taiwanese mother. For Malone, 26, this is her first opportunity to respond to a census and possibly provide a different answer to the race question than what her parents may have noted for her 10 years ago
  5. *** With Census Day, April 1, rapidly approaching, AAJC is pleased with Homeland Security Secretary Janet Napolitano’s recent promise that immigration enforcement will not hinder Census 2010. And for her commitment to maintaining the integrity of the information it collects.
  6. *** A massive outreach effort is underway in Chinatown to inform residents about the importance of filling out the 2010 U.S. Census form. NY1's Rebecca Spitz filed the following report.
  7. *** Call our Telephone Questionnaire Assistance Center or visit our Questionnaire Assistance Center and Be Counted sites. Download a Language Assistance Guide.
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